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Ohio State University Extension


Social Media Posts – University Branding Applies

Social media posts that are made on behalf of OSU Extension by way of a county office, program area, or team account, must follow brand guidelines. For instance, if an image posted has text on it, the text must appear in Buckeye Serif 2 or Buckeye Sans 2. Other things to consider are the university’s approved color palette and placement of the OSU Extension mark. These guidelines must also be adhered to when creating career recruitment posts that often read “We’re hiring!” If you have questions about how to brand visuals for social media, contact Marissa Mullett, marketing and communications specialist.