Effective September 2021, OSU Extension is tweaking how we apply the university brand to our OSU Extension identity. This is officially a secondary signature under The Ohio State University; it is a “brand mark” that is to be used in conjunction with the CFAES tag and the college name. Visit brand.cfaes.ohio-state.edu/guidelines/brand-guidelines/logos/osu-extension to see the new mark and basic instructions, as well as download the relevant files.
Our original date for use of the Extension brand mark on all new or reprinted materials was year-end 2021; however, we recognize the constraints of current project workloads, COVID-19 challenges, updated template needs, etc. Our adjusted goal is by July 1, 2022. Please note – this is not an option; you must implement the new Extension mark. We are simply extending the deadline to do so. Please be patient as the brand changes are made at the central level. More information will be shared in the near future as we work with CFAES Marketing to finish updating the existing Extension-specific instructions and templates and add new items to our branded materials.
If you need to use a template sooner, you can download the mark and switch it out. There are several other materials this change will affect; those will all also be addressed over time. A Word document also will be developed soon for very basic announcements/content. We also will work on any co-branding needs with Central State University Extension. Extension nametags will remain as is for now. Any brand updates for the Extension state, county, and related unit websites will be handled at the state level. Do not adjust any branding on your county or unit website.
If you have any questions, contact Cheryl Buck (firstname.lastname@example.org), Extension communication manager. I am also working on a summary about a variety of marketing and communication resources available to you. That should be available in the next few weeks.
Brand approval reminder: ALL materials created by OSU Extension professionals for distribution to the public must be reviewed and approved by the CFAES brand approval team. Those items can be submitted to email@example.com.